AI New Tech
UGuide
An AI-powered pathway to help students explore majors, careers, and themselves.
Release 1.1 out now!
100+
Majors mapped
900+
Career Profiles
Matches
Personalized to you!
What is UGuide?
Choosing the right major often feels like luck—when it shouldn't. With resources scattered across different platforms, and decisions shaped by interests, goals, career aspirations, and outside influences, many students struggle to confidently navigate their options. As a result, over half of students change their major at least once, adding time and uncertainty to their academic journey. (USHE, 2017). UGuide was created to provide a more personalized and comprehensive approach to major exploration, helping students discover majors that align with their interests, strengths, and future goals.
UGuide is a part of the A.I.I.’s growing suite of specialized AI-powered services, that are specifically trained to close gaps in student success.
Imagine Potential Futures
Before you can plan your future, you have to imagine it.
UGuide gives you the tools to do both.
Personalized to you
Create a profile and see your favorite majors, careers, and quiz results all in one place.
Filtered to your strengths
Filter results by your skills and interests. Review, reflect, and adjust until the path in front of you actually feels like yours.
Compare side by side
Compare majors and careers head-to-head so you can make the best informed decisions for you.
Easy to save and share
See something that surprises you? Save it for later or send it to a parent, advisor, or friend.
Majors
Browse by college, interests, and strengths.
Explore over a hundred majors and use filters like college, interests, and academic approach to narrow your search. This tool is designed to simplify your search and help you find the academic path that's right for you.
Quiz
See where your strengths can take you
The “Discover Yourself” quiz helps students uncover potential academic pathways by translating their interests, strengths, and preferences into personalized major and career recommendations.
Careers
See the full picture
The Careers section helps students explore over 900 career paths and learn what each role entails. Detailed career profiles include information on job responsibilities, salary, projected growth, required skills, and related University of Utah majors, making it easier for students to connect their academic choices to future opportunities.
Start Exploring Now
Choose a path below to get started
Discover Yourself
Answer a few quick questions and get personalized major recommendations based on your interests and strengths.
Takes under 5 minutes
Explore Majors
Browse over a hundred majors, filter by college or interest area, and discover programs you never knew existed.
Filter by college, interests & more
Browse Careers
Browse hundreds of careers, filtered by category, salary, or skill, and uncover paths you never knew were possible.
Salary & growth data included
About the Academic
Innovation Intelligence Lab
We are an academic innovation and intelligence lab that uses research, data, and intervention to clear a path for students to succeed. We investigate processes, explore new pedagogical approaches, test new technologies, and share our insights nationwide.
As part of The Office of Undergraduate Studies, we activate its vision to build an exceptional, transformative educational experience for every student. We partner internally with faculty and students, and externally with the University Innovation Alliance to study, develop, and scale interventions that drive massive change.
Questions? Contact the Lab
Find out more about our work
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